Coupon BzTabx7p — Tracking Dashboard

Snapshot

Plan Mix (active subs)

App Usage — Last 60 Days

Expiry Timeline (when coupon ends, 12 mo after applied)

ARR Impact Scenarios

Notes · List price = pre-discount subscription amount · Current MRR = post-coupon recognized revenue · Refund downside assumes refunding every dollar collected from these subscriptions since the coupon was applied.

Top 200 Users by 60d Event Activity (active subs only)

Full Dataset

CSV with all 9,914 subscription rows — sub_id, user_id, email, domain, product, plan, applied_at, expiry, days_to_expiry, event counts:

C:\Users\IbrahimCisse\Documents\second_brain\Projects\Coupon BzTabx7p - Users.csv

Marketing Campaign Hooks

• Cohort to notify first: Nov & Dec 2026 expiries — largest concentration of expiring subs.
• Segment by activity: Active editors (60d) are most likely to convert at full price — lead with these in the campaign.
• Dormant cohort: 7,035 subs have zero events in 60d — lower priority for retention messaging, likely silent churn anyway.
• Email list: user_emails are PII-policy-protected in BQ. Pull from app DB via user_id list in the CSV, or have Marketing target via Braze/Customer.io using user_id.